Ideas for a logo design for the Newcastle Medical Photography Department for the N.H.S

These are some portraits by an illustration graphic artist called Carlos Quiterio. Quiterio's rough mixed media style attracted me to his work and i felt the style would suit my brief, to design a illustration based magazine cover for the little white lies. The way he combines his hand rendered pieces with digital elements gives off a sketchy effect that i think would work well for the type of movie drive is. As its a rough fil set in the 70's and rarely leaves the L.A city location and the film carries a real stylish feel of emotion throughout the film.

Little White Lies Brief

These are my favourite past little white lies covers. I particullary like the cover which feature an article for Meserine which depicts an old french Gangster. The use of tonal pencil really brings out the hair well using a large variety of hard and soft pencils to achieve this. Although the background is plain i think this lets the viewer delve more into the portrait and try and see what emotions or feeling they are getting from it.

Enjoyneering

I like this clever play with words. It's communicating that their employees actually have fun at work, assuming this results in a higher quality product

Next few weeks plan

NHS Newcastle Medical Photography logo concept

Self branding montage

Self branding study which includes images of my past work and things that interest me and help influence me as a designer.

We were assigned a live brief with the NHS to design a logo to represent the photography department of the hospital known as Newcastle Medical Photography. The job of these people is to photograph patients which are kept as visual records. These records are kept internally to help with diagnosis and patient information and are also used in other hospitals. The client stated that the logo must; capture the purpose of the department, have impact i.e be clear on what is trying to say, be graphical, fresh and edgey. The logo will be applied on disks, consent forms, contact cards and other electronic media. I created my logo by combinging graphics of a camera and a lifeline which is displayed on patients monitors while under care of the NHS.